How to Send a Review Link for Facebook

As companies seek to build a stronger online presence, local business owners have several tools at their disposal to abound their business'south visibility and heave local SEO. Facebook happens to be a powerful method to better a business's local footprint.

With near two.5 billion users on the platform , Facebook is i of the most useful networks for local businesses to abound their customer base and get their brand proper name out there. In fact, among active Facebook users in the United states, 74% visit the site (or utilize the app) every day .

This presents a goldmine of opportunity for small-scale and growing businesses, particularly in the form of customer reviews on your business concern'due south Facebook page.

Online reviews authenticate and provide more credibility to your business. Today's consumers trust online reviews just as much as they trust personal recommendations from friends or family unit members. By doing their research on other customers' experiences with your business, prospective customers are more confident when deciding whether they want to purchase from your business.

Not only is Facebook the about pop social media platform today, simply it can also influence our preferences.

How do reviews on Facebook touch consumer controlling?

According to social media reviews statistics, Facebook influences more than than one-half of buyers' purchase decisions.

One of the best decisions you tin can make for your business organisation'south online reputation management strategy is improving your overall ratings and past getting five-star reviews on these platforms. If yous haven't already, a proficient place to get started is by generating a Facebook review link and inviting customers to write a review.

Read on to find out just how to do that (information technology's easier than it sounds!).

Steps to Create a Facebook Review Link

Unlike Google'southward business organisation list and review platform, Google My Business (GMB), Facebook'due south isn't too straightforward where review links are concerned.

For example, nearly users will run into an consequence if they aren't logged in and click on the review link. They will be directed to your Facebook Business organisation Folio, yes, but non the Reviews section. Instead, Facebook volition inquire them to log in first.

After doing and so, one of ii things may happen.

• If users log in through the normal method, that is, by using the top-right login as pictured beneath in #1, this will redirect them to their Facebook feed where they can view condition updates past friends and their connections. This will disconnect them from your page entirely, defeating the purpose of the link.

• Using the "Log In" option at the lesser of the page, indicated by #ii, will successfully redirect them to your folio. Merely in that location's a take hold of! Information technology won't take them to the reviews tab.

If you're getting worried that this process sounds complicated on Facebook, don't be! There are several third-party tools such equally link generators you can detect through a simple Google search that will assistance you create a directly review link.

Otherwise, you can learn how to build that link yourself. Knowing how to construct these links on your ain can prove useful, especially if you decide to grow your business and expand into different brands/multiple groups of businesses in the long run.

Follow these three elementary steps to build your own Facebook review link from your business page:

Pace #one

Edifice a link is easy. All yous have to practise is put yourself in your client's shoes and follow their journey to your review folio.

The get-go thing y'all want is for your client to log in through the homepage. After all, without logging in, your customer won't be able to submit whatever reviews for your Business page.

The URL for the login page is: https://www.facebook.com/login/

Step #two

Remember the claiming we discussed earlier, when your customer is redirected to their feed after logging in? To avoid that, Facebook has a cracking picayune sequential system in identify within their URLs.

You desire Facebook to believe that after logging in, something else comes "next." And what should that be? Redirecting to your page is the answer.

The URL we're edifice to generate your direct link grows to include this: https://www.facebook.com/login/?next=

Stride #3

Yous might exist thinking, "Hey, that'southward pretty straightforward. I'll just add together in my Facebook Reviews folio URL at the finish, and we're good to get!"

And while your logic is perfect, Facebook won't have this.

Then, for example, if we're linking to the reviews page of the local plumbing business pictured earlier, it shouldn't wait like this: https://world wide web.facebook.com/login/?next= https://www.facebook.com/Overtime-Plumbing-109021667453537/reviews/

That, unfortunately, won't work.

The special characters introduced later the "next" component in the URL must exist in their corresponding HTML format. Doesn't make sense? That'south alright.

They would take to look like this:

https://www.facebook.com/login/?adjacent= https%3A%2F%2Fwww.facebook.com%2FOvertime-Plumbing-109021667453537%2Freviews%2F

Practise you see a pattern here? The colon and forrad slash (i.e., "special characters") accept respective codes that yous would have to supersede them with to brand the link work.

In that location you lot go. That's how you build your ain Facebook Review links!

Resources To Become More than Facebook Reviews

Now that you've generated your Facebook review link for your business account, how can you put information technology to good use?

As obvious as it sounds, the best thing you lot can do is enquire your customers directly to write a Facebook review. In that location are several creative ways you lot tin go about making this request.

Proceed reading to notice a strategy that works for you best to make the process easier.

Create a Review Request E-mail Campaign

Email marketing continues to be a successful tactic used by many businesses to maintain and boost customer relationships. One way you tin can leverage this form of advice with your customers is past post-obit upwards on the sale of a production/service provided with post-sale emails.

Creating Facebook review email templates will be an constructive style to generate more feedback on the platform. If you keep these templates handy, you can shoot out an e-mail to the concerned customer at your primeval convenience.

Of course, depending on the kind of business you operate, the language and syntax of the review template may vary. However, it never hurts to keep ane fix!

Promote the review link on social media

Proceed the link handy because you never know when you may need information technology. For example, you lot may exist conversing with a client over text, Facebook Messenger or even on WhatsApp. Approximate their tone and level of enthusiasm throughout the conversation, and if you lot feel a positive vibe from their stop, make sure to drop in that straight review link before you end your conversation.

Remember – business concern reviews don't always have to exist centered around your product or service itself. Sometimes, happy customers may desire to give glowing feedback on the quality of your customer service!

Embed Facebook reviews widgets on your website

Showcasing positive reviews you've gained on Facebook through a widget on your website acts as social proof. Prospects and customers scanning your website will exist tempted to read more than. They may even redirect to Facebook to run across if anyone within their mutual circles has reviewed/rated/used your products or services.

This volition also brand it like shooting fish in a barrel for your website's visitors to discover your business on Facebook direct without searching for your business name.

Promote your business organization on Facebook

Likes, comments, and shares: make them your goal. The more than visibility your business organization gains on Facebook, the more than chances of attracting boosted customers and down the line, growing your reviews.

Check out these additional resource manufactures to get started:

• Turn on Facebook reviews past enabling them on your Facebook Business  page

• Inquire your customers to check-in on Facebook through the Location option when they visit your business

• Share Google reviews you've received to your Facebook audience

Conclusion

Growing your business's online reputation is no easy feat, but with time, dedication, and the right strategies, you tin can build more than credibility in your brand in your local market place.

Signpost's review management service tin can help you forth this journeying, easing your manual piece of work by automating review management tasks and smoothly integrating this practice into your online business organisation processes.

Afterward all, when growing those reviews on whatever social platform, you lot can use skilful help to achieve your goals faster and more sustainably.

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Source: https://www.signpost.com/blog/facebook-review-link/

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